MISA logo.Government of South Australia logo. Link to Ministers' website.Link to sa.gov.au - find what you're looking for

SA Seafood to grace the plates of the France's finest

From Port Lincoln to Paris, South Australian seafood is set to star on the menus of France’s finest restaurants.

Minister for Agriculture, Food and Fisheries Paul Caica will today announce the signing of an historic agreement with the French chapter of Europe’s association of top chefs: Euro-Toques International.

“This is a very exciting opportunity, which will see South Australia’s aquaculture industry receive unique access to the world’s biggest seafood market,” he said.

“Euro-Toques International counts amongst its members the world’s most influential chefs from some of Europe’s finest hotels, including the Ritz in Paris.

“Our agreement with them will ensure that South Australian seafood is showcased on the menus of more than 400 French chefs.”

SA is the only state in Australia to receive such an endorsement by this prestigious association.

“Euro-Toques’ French chefs are renowned for their commitment to quality ingredients and their endorsement of South Australia’s finest seafood is expected to create an all-market ‘pull’ across the whole European market,” Mr Caica said.

“It will also pave the way for partnering agreements for chef training, and European visits to South Australia to strengthen trade relationships between suppliers and chefs.”

Jointly funded by industry and the SA Government, the $140,000 market development program will also see SA’s seafood products promoted at a number of international trade events throughout the year. This includes the exclusive Euro-Toques French Congress being staged in November.

A preliminary agreement with Euro-Toques (French chapter) was first signed in 2008 and South Australia’s aquaculture industry has achieved significant growth since that time.

“New figures just to hand reveal there was a 25% jump in the value of production in our aquaculture by the end of the 2007/08 financial year,” Mr Caica said.

“The South Australian aquaculture industry is now employing 3,000 South Australians, it’s generating $264 million annually in farm gate value, and on top of that a further $71 million in processing and food service, plus $322 million in flow on benefits.”

Clean Seas Tuna Limited Chairman, Hagen Stehr, said the agreement between South Australia and Euro-Toques France is an extraordinary opportunity for this State’s aquaculture industry to reach the world’s biggest seafood market: the European Union.

“Europe represents the single, largest aquaculture export destination, providing us with extraordinary access to the best food opinion leaders and connoisseurs from across the world.

“The Euro-Toques agreement gives us vital access to the European Union, which is worth more than $40 million per year to our aquaculture industry,” he said.

“This agreement will give the SA industry the momentum to continue our multi-million dollar export growth in Europe and anchor ourselves as world leaders in sustainable seafood production.

“For Clean Seas’ this presents us with the spotlight needed to continue building the profile of our premium yellowtail kingfish on a global scale.”

As part of the announcement, a new South Australian Aquaculture DVD was also launched.

“This multi-lingual DVD is a fantastic promotional tool arising from the Euro-Toque agreement,” Minister Caica said.

“It provides a picturesque visual journey of what our world-class aquaculture industry has to offer Europe’s top chefs.

“It highlights our aquaculture industry’s world-leading environmental management practices, its pristine environments and it’s sustainability.

“It also includes cooking segments and voice-overs in four different languages, including English, Spanish, French and Chinese.”

Developed by the State Government’s PIRSA, with support from the Fisheries Research Development Corporation, the DVD will be provided to chefs in France and to other European distributors.

News Release; Thursday 25 June 2009; Hon. Paul Caica, Minister for Agriculture Food & Fisheries, Minister for Industrial Relations, Minister for Forests, Minister for Regional Development.

Video report available on Adelaide Now.